Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 12th ed. 
 - Singapore :  Pearson Education,  c2008. 
 - xxiv, 557p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9789810698591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>C 658.8 K848 2008