Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 10th edition. 
 - Boston :  Prentice Hall,  c2011. 
 - 664 pages :  Illustration ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789810697884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>C 380.1 Ar57 2011