Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - updated 6th ed. 
 - New York, N.Y. :  McGraw-Hill,  c2011. 
 - xxvi, 450p. :  fully ill. (col.) ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077286408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media.<br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>C 302.23 B231 2011