TY  - BOOK
AU  - Farese,Lois Schneider
AU  - Kimbrell,Grady
AU  - Woloszyk,Carl A.
TI  - Marketing essentials
SN  - 0078249511
U1  - C 658.8 F222 2002 
PY  - 2002///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Marketing
KW  - sears
N1  - Includes index
ER  -