Farese, Lois Schneider. <br/><br/>
Marketing essentials / 
Lois Shneider Farese, Grady Kimbrell, Carl A. Woloszyk. 
 - teacher wraparound edition, 3rd edition. 
 - New York, N.Y. :  McGraw-Hill,  c2002. 
 - 772 pages :  Illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0078249511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>C 658.8 F222 2002