TY  - BOOK
AU  - Boyle,Michael P.
AU  - Schmierbach, Mike
TI  - Applied communication research methods: : getting started as a researcher
SN  - 9781032288819 (paperback)
U1  - C 302.2072 B792 2024 
PY  - 2024///
CY  - New York
PB  - : Routledge
KW  - Communication
KW  - Research
KW  - Methodology
KW  - Social sciences
KW  - Quantitative research
KW  - Qualitative research
N1  - Includes bibliographical references and index
N2  - 1. Basic Principles of Research and a Guide to Using This Book.-- 2. Basic Concepts of Research.-- 3. Scholarly Research and the Creation of Knowledge.-- 4. Ethical Research.-- 5. Concept Explication and Measu.rement.-- 6. Sampling.-- 7. Effective Measurement.-- 8. Validity.-- 9. Studying People Quantitatively.-- 10. Studying People Qualitatively.-- 10. Analyzing Texts and Other Artifacts.-- 11. Reliability and Subjectivity.-- 12. Descriptive Statistics.-- 13. Estimation and Inference.-- 14. Bivariate and Multivariate Statistics
ER  -