Boyle, Michael P. <br/><br/>
Applied communication research methods  : getting started as a researcher 
/ Michael P. Boyle and Mike Schmierbach. 
 - Third edition 
 - New York  : Routledge,  c2024. 
 - xiv, 316 pages  : illustrations;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> 1. Basic Principles of Research and a Guide to Using This Book.-- 2. Basic Concepts of Research.-- 3. Scholarly Research and the Creation of Knowledge.-- 4. Ethical Research.-- 5. Concept Explication and Measu.rement.-- 6. Sampling.-- 7. Effective Measurement.-- 8. Validity.-- 9. Studying People Quantitatively.-- 10. Studying People Qualitatively.-- 10. Analyzing Texts and Other Artifacts.-- 11. Reliability and Subjectivity.-- 12. Descriptive Statistics.-- 13. Estimation and Inference.-- 14. Bivariate and Multivariate Statistics 
<br/><br/><label>ISBN: </label>9781032288819 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research--Methodology.<br/>Social sciences--Research--Methodology.<br/>Quantitative research.<br/>Qualitative research.
<br/><br/><label>Dewey Class. No.: </label>C 302.2072 B792 2024