Reyes, Ruth S. <br/><br/>
Effectiveness Of Thie Communication Strategies In The Mswdo Livelihood Program For Solo Parents  [manuscript] / 
Reyes, Ruth S. 
 - Magalang, Pampanga :  Pampanga State Agricultural University,  June 2023. 
 - xiv, 164 2023 ;  28 cm + 1computer disc (4 3/4 inch) 
<br/><br/> ABSTRACT  EFFECTIVENESS OF THIE  COMMUNICATION STRATEGIES IN THE  MSWDO LIVELIHOOD PROGRAM FOR  SOLO PARENTS  RUTH SABINO REYES  Pampanga State Agricultural University  Bachelor of Science in Development  Title  Researcher  School  Degree  Communication  Date Completed  Adviser  July, 2022  Clarklouis C. Sanchez  The general objective of this study is to evaluate the effectiveness of  communication strategies employed by the Municipal Social Welfare and Development  Office Livelibood Program for Solo Parents. It also identificd the respondents' socio-  demographic profile (age, sex, monthly income and educational attainment), their  frequency of exposure to the communication strategies. Additionally, the socio-  demographic profile versus perceived eflfectiveness; frequency of exposure to perceived  effectiveness.  A quantitative approach using a survey questionnaire was disseminated to 72  beneficiaries from Barangay San Jose Floridablanca, Pampanga. Statistical tools like the  percentage for the respondents' socio-demographic profiles, frequency of distribution for  the effectiveness; and Pearson Chi-square test to analyze the correlation between the  respondents' socio-demographic profile versus perceived effectiveness; frequency of  exposure versus perceived effectiveness.  Findings of the study have revealed that the respondents are always exposed to the  communication strategies employed by the Municipal Social Welfare and Development  Office Livelihood Program for Solo Parents. Pearson chi-square test revealed that there is  a high significant relationship between respondents' frequency of exposure and the  effectiveness of the communication strategies employed in the Municipal Social Welfare  and Development Office Livelihood Program for Solo Parents.  Since the communication strategies have been proven effective, the MSWD should  continue to incorporate the existing communication strategies for future livelihood  programs.