Clancy, Kevin J., 1942-

The marketing revolution : a radical manifesto for dominating the marketplace / Kevin J. Clancy, Robert S. Shulman. - [New York, N.Y.] : HarperBusiness, c1991. - viii, 314 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0887304818 :

91035902


Marketing research.
Marketing--Management.

HF5415.13 / .C546 1991

658.8