TY  - BOOK
AU  - Sernovitz,Andy
TI  - Word of mouth marketing: how smart companies get people talking 
SN  - 1419593331
AV  - HF5827.95 .S47 2006
U1  - 659.13/3 22
PY  - 2006///
CY  - Chicago, IL
PB  - Kaplan Pub.
KW  - Word-of-mouth advertising
N1  - What Is Word of Mouth Marketing? -- Deep Stuff: Six Big Ideas -- The World of Mouth Marketing Manifesto -- Talkers: Who Will Tell Their Friends Abut You? -- Topics: What Will They Talk About? -- Tools: How Can You Help the Message Travel? -- Talking Part: How Can You Join the Conversation? -- Tracking: What Are People Saying About You? -- Sixteen Sure-Thing, Must-Do, Awfully Esay Word of Mouth Marketing Techniques -- Choose to Be Good
N2  - Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work
ER  -