Sernovitz, Andy <br/><br/>
Word of mouth marketing :  how smart companies get people talking / 
Andy Sernovitz 
 - Chicago, IL :  Kaplan Pub.,  ℗♭2006 
 - xxix, 184 pages :  illustrations ;  24 cm 
<br/><br/>What Is Word of Mouth Marketing? -- Deep Stuff: Six Big Ideas -- The World of Mouth Marketing Manifesto -- Talkers: Who Will Tell Their Friends Abut You? -- Topics: What Will They Talk About? -- Tools: How Can You Help the Message Travel? -- Talking Part: How Can You Join the Conversation? -- Tracking: What Are People Saying About You? -- Sixteen Sure-Thing, Must-Do, Awfully Esay Word of Mouth Marketing Techniques -- Choose to Be Good 
<br/><br/> Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work 
<br/><br/><label>ISBN: </label>1419593331 9781419593338 
<br/><br/><label>LCCN: </label>2006024165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .S47 2006 
<br/><br/><label>Dewey Class. No.: </label>659.13/3 
<br/><br/><label>National Library of Medicine Call No.: </label>W 80 S487w 2006