TY  - BOOK
AU  - Mathieson,Rick
TI  - The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world 
SN  - 0814415725
AV  - HF5415.1255 .M38 2010
U1  - 658.8/27 22
PY  - 2010///]
CY  - New York
PB  - AMACOM
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -