Mathieson, Rick The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson - xxii, 282 pages : illustrations ; 24 cm Includes bibliographical references and index ISBN: 0814415725 9780814415726 LCCN: 2009040693 Subjects--Topical Terms: Branding (Marketing)Internet marketing LC Class. No.: HF5415.1255 / .M38 2010 Dewey Class. No.: 658.8/27