TY - BOOK AU - Maslansky,Michael TI - The language of trust: selling ideas in a world of skeptics SN - 0735204756 AV - HF5718 .L369 2010 U1 - 658.4/5 22 PY - 2010/// CY - New York PB - Prentice Hall Press KW - Business communication KW - Customer relations KW - Interpersonal communication KW - Trust N1 - Includes bibliographical references and index ER -