Guiao, Cielo M. <br/><br/>
Factors Influencing The Psau Employees Attitude And Practices Towards Supporting Medical Crowdfunding In Social Media: An Elaboration-Likelihood Perspective Study  [manuscript] / 
Guiao, Cielo M. 
 - Magalang, Pampanga :  Pampanga State Agricultural University,  June 2023. 
 - xiii, 122 leaves ;  28 cm + 1 computer disc (4 3/4 in). 
<br/><br/> ABSTRACT  Title  FACTORS INFLUENCING THE PSAU  EMPLOYEES ATTITUDE AND PRACTICES  TOWARDS SUPPORTING MEDICAL  CROWDFUNDING IN SOCIAL MEDIA: AN  ELABORATION-LIKELIHOOD PERSPECTIVE  STUDY  CIELO M. GUIAO  Pampanga State Agricultural University, Magalang  Pampanga  Bachelor of Science in Development Communication  May 2023  Renz Q. Garcia  Rescarcher  School  Degree  Date Completed  Adviser  The study generally aimed to determine the factors influencing the PSAU employees'  attitude and practices towards supporting medical crowdfunding campaigns on social  media. Quantitatíve research method was used in this study. The respondents of the study  were 231 employees from Pampanga State Agricultural University, Magalang,  Pampanga. The study used the Frequency Distribution Table, mean, percentage, mode,  and Pearson Chi-square test for statistical analysis.  As to the findings, most of the respondents are 23 to 29 years old, and majority are  males and college graduates. In terms of the factors that the respondents considered  towards supporting medical crowdfunding campaigns on social media, ranking in first is  the "illness or disease of the patient", ranking in second is the "relationship with the  patient", and ranking in third is the "amount of medical treatment needed." While the  least considered factors are "peer pressure", "philanthropic nature", and "personal  benefits."  With regards to the attitude of the respondents, it was seen that they view supporting  social media medical crowdfunding campaigns positively. Also, it was determined that  they sometimes support such campaigns. The findings also suggest that their  socio-demographic profile and practices are not significantly related. However, it was  observed that their attitude and the factors they considered have a significant relationship.  Additionally, it was found that their positive attitude toward supporting medical  crowdfunding campaigns is significantly related with their practices. Hence, these results  support the Elaboration Likelihood Model's assumptions.  Based on the findings, it is recommended to the medical crowdfunding organizers and  other initiators of such campaigns to use the findings as reference in making their  crowdfunding campaigns more persuasive. The results can be used to know what kind of  information they need to include and highlight to encourage potential donors.