Manalansang, Jennilyn.
Customers' Perception On Automated Services In Fast Food Restaurants In The Province Of Pampanga [manuscript] /
Jennilyn Manalansang.
- Magalang, Pampanga : Pampanga State Agricultural University, June 2020.
- xi, 43 leaves ; 28 cm. + 1 computer disc (4 3/4 in.)
This study was conceptualized in order to explore customers' perception on automated services in fast-food restaurants in the province of Pampanga. Knowledge of customers' perception would greatly help in improving the quality of service provided in fast-food restaurants. This descriptive research used cluster sampling method. It was revealed in the results of this study that customers were confident with self-service technology in fast food restaurants. Therefore, it is recommended that the management of these restaurants can plan on adding other self-service features to its food service and dining operations so as to increase efficiency in its services and add value to its food products.