Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger, San Francisco State University . 
 - Third edition. 
 - xvii, 365 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452256573 (paperback : acid-free paper) 
<br/><br/><label>LCCN: </label>2013000550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research--Methodology.<br/>Mass media--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3  / .B385 2014 
<br/><br/><label>Dewey Class. No.: </label>302.23072/1