TY  - BOOK
AU  - Stanton, William J.
TI  - Fundamentals of marketing
T2  - McGraw-Hill  series in marketing
SN  - 0070610150
PY  - 1994///
CY  - New York
PB  - McGraw-Hill, Inc
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references and index
ER  -