Stanton, William J. <br/><br/>
Fundamentals of marketing / 
Willaim J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - Tenth edition. 
 - New York :  McGraw-Hill, Inc,  c1994. 
 - xxviii, 697 pages :  Illustrations ;  25  cm. 
 - McGraw-Hill  series in marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.