TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass communication theory: foundations, ferment, and future 
T2  - Cengage series in mass communication and journalism
SN  - 1285052072 (pbk.)
AV  - P90 .B285 2015
U1  - 302.2301 23
PY  - 2015///]
CY  - Stamford, CT
PB  - Cengage Learning
KW  - Mass media
KW  - Philosophy
N1  - Includes bibliographical references (pages 371-396) and index; Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research
ER  -