TY  - BOOK
AU  - Sparks,Glenn Grayson
TI  - Media effects research: a basic overview 
SN  - 1111344450 (pbk.)
AV  - HM1206 .S66 2013
U1  - 302.23 23
PY  - 2013///
CY  - Australia, Boston, MA
PB  - Wadsworth Cengage Learning
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Social aspects
N1  - Includes bibliographical references and indexes
ER  -