Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - Eight edition. 
 - Mason, Ohio :  Thomson/South-Western,  c2006. 
 - xxxii, 736 pages :  colored illustration ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references (p. 702-717) and index. 
<br/><br/><label>ISBN: </label>032422155X 
<br/><br/><label>LCCN: </label>2005618469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2006b 
<br/><br/><label>Dewey Class. No.: </label>658.8