TY  - BOOK
AU  - Blakeman,Robyn
TI  - Nontraditional media in marketing and advertising
SN  - 9781412997614 (pbk. : alk. paper)
AV  - HF5415 .B455697 2014
U1  - 658.8/7 23
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Advertising
KW  - Alternative mass media
KW  - Marketing
N1  - Includes bibliographical references and index; Includes bibliographical references and index; Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author
ER  -