Nontraditional media in marketing and advertising - Blakeman, Robyn, 1958- (Los Angeles : SAGE, 2014)
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
Includes bibliographical references and index.
Includes bibliographical references and index.
Keywords: Advertising; Alternative mass media; Marketing