TY  - BOOK
AU  - Zarate, Cynthia A.
TI  - Principles of marketing
SN  - 9789719802181
PY  - 2014///
CY  - Quezon City
PB  - C & E Publishing, Inc
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references and index
ER  -