Zarate, Cynthia A. <br/><br/>
Principles of marketing / 
Cynthia A. Zarate. 
 - Quezon City :  C & E Publishing, Inc,  2014. 
 - xiii, 113 pages :  illustration ;  22 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789719802181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.