Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H.  Donnelly, Jr. 
 - Eleventh edition 
 - New York, NY :  McGraw-Hill Education  c2013 
 - xvii, 796 pages  illustration ;  26 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references (p. 789-795) and indexes. 
<br/><br/><label>ISBN: </label>9780073137636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8