TY  - BOOK
AU  - Severin, Werner J.
AU  - Tankard,James W.Jr
TI  - Communication theories: origins, methods and uses in mass media 
SN  - 9781292042855
PY  - 2014///
CY  - England
PB  - Pearson Education Limited
KW  - Communication
KW  - sears
KW  - Mass media
N1  - Includes index
ER  -