Severin, Werner J. <br/><br/>
Communication theories :  origins, methods and uses in mass media / 
Werner J. Severin, James W. Tankard, Jr. 
 - Fifth edition. 
 - England :  Pearson Education Limited,  c2014. 
 - xiii, 411 pages ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781292042855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Mass media.