Boone, Louis E. <br/><br/>
Principles of marketing / 
Loius E. Boone, David L. Kurtz. 
 - Pasig City :  Cengage Learning,  2013. 
 - 425 pages :  Illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>9781285918914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.