Iacobucci, Dawn. <br/><br/>
Marketing management / 
Dawn Iacobucci. 
 - Second edition (Philippine edition). 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2012. 
 - xi, 243 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814416351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.