TY  - BOOK
AU  - Eisner,Alan B.
AU  - Kim,Bongjin
AU  - Lumpkin,G.T.
AU  - McNamara,Gerry
TI  - Strategic management: text and cases 
SN  - 9789814581318
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - sears
KW  - Case studies
ER  -