Ferrell, O. C. <br/><br/>
Marketing / 
O. C. Ferrell, G. Tomas M. Hult, William M. Pride. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2013. 
 - x, 359 pages :  illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>9781285922065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.