TY  - BOOK
AU  - Moutinho, Luiz.
AU  - Southern,Geoff
TI  - Strategic marketing management
SN  - 9789814369565
PY  - 2013///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes index
ER  -