Moutinho, Luiz. <br/><br/>
Strategic marketing management / 
Luiz Moutinho, Geoff Southern. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2013. 
 - xxii, 490 pages :  illustrations ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814369565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.