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Fashion design / Elizabeth Bye.

By: Material type: TextTextSeries: Understanding fashionPublication details: Oxford : Berg, 2010.Description: xii, 180 pages : illustration ; 25 cmISBN:
  • 1847882668 (pbk.)
  • 1847882676 (hardcover)
  • 9781847882660
  • 9781847882660 (pbk.)
Subject(s): DDC classification:
  • 746.92 22
Contents:
1. History of couture. The originators -- The changing role of couture -- The moderns -- The next generation -- Pr©®t-© -porter -- Democracy of fashion -- 2. How apparel is developed. Trend forecasting -- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept -- Sample development -- Textile and color approval -- Preproduction -- 3. Designer practices. Vendor -- Private-label retailer -- Brand-label business -- Freelance designer -- Designer as manufacturer -- Custom designer -- Artisan -- Costume designer -- Consumer as designer: mass customization -- Supporting the designer -- The global designer -- 4. How apparel is marketed. Traditional approaches -- Current approaches -- Entertainment factor -- Brand protection -- 5. Contemporary designers. The innovators -- Editorial voices -- The altruists -- The emerging -- Designers behind the brands -- Beyond apparel -- 6. Global fashion centers. Asia -- North America -- Europe -- South America -- Australia -- Africa -- Additional fashion cities -- 7. A look to the future. Technology -- Sustainability -- Maintaining craft traditions -- Improved fit -- Luxury design.
Summary: This text introduces students to the central concepts of fashion design. This book considers the significant cultural, economic, and ethical issues that designers must balance to be effective in the global fashion industry. It also looks at the history of fashion design.
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Includes bibliographical references and index.

Includes bibliographical references (p. [171] - 174) and index.

1. History of couture. The originators -- The changing role of couture -- The moderns -- The next generation -- Pr©®t-© -porter -- Democracy of fashion -- 2. How apparel is developed. Trend forecasting -- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept -- Sample development -- Textile and color approval -- Preproduction -- 3. Designer practices. Vendor -- Private-label retailer -- Brand-label business -- Freelance designer -- Designer as manufacturer -- Custom designer -- Artisan -- Costume designer -- Consumer as designer: mass customization -- Supporting the designer -- The global designer -- 4. How apparel is marketed. Traditional approaches -- Current approaches -- Entertainment factor -- Brand protection -- 5. Contemporary designers. The innovators -- Editorial voices -- The altruists -- The emerging -- Designers behind the brands -- Beyond apparel -- 6. Global fashion centers. Asia -- North America -- Europe -- South America -- Australia -- Africa -- Additional fashion cities -- 7. A look to the future. Technology -- Sustainability -- Maintaining craft traditions -- Improved fit -- Luxury design.

This text introduces students to the central concepts of fashion design. This book considers the significant cultural, economic, and ethical issues that designers must balance to be effective in the global fashion industry. It also looks at the history of fashion design.

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