Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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Material type: Text

TextPublication details: Pasig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2012.Edition: 6th editionDescription: 682 pages : illustration ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	R 659.1 Og35 2012 (Browse shelf(Opens below))	Available	PSAU37676

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Previous	R 658.84 Sc358 2013 Introduction to E- business /	R 658.8708 J92 2012 Franchising /	R 658.872 Ev9 2012 Social media marketing : an hour a day /	R 659.1 Og35 2012 Advertising and integrated brand promotion /	R 660 K95 2012 Applied engineering chemistry : useful for chemical enginnering students /	R 660.6 H56 2012 Introduction to biotechnology /	R 664/.024 L584 2012 Real food fermentation : preserving whole fresh food with live cultures in your home kitchen /	Next

Includes index.

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