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Advertising and promotions : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw- Hill Book Company, 2004.Edition: 6th editionDescription: 779 pages : illustrations ; 24 cmISBN: - 0071235035
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | PSAU OLM Circulation/Reserved | GS-C 659.1 B387 2004 (Browse shelf(Opens below)) | Available | PSAU34485 |
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| GS-C 658.8 T83 1987 Marketing research / | GS-C 658.8 Z37 2006 Services marketing : integrating customer focus across the firm / | GS-C 658.84 C375 2005 International marketing / | GS-C 659.1 B387 2004 Advertising and promotions : an integrated marketing communications perspective / | GS-C 659.2 C826 1969 Effective public relations / | GS-C 659.2 C826 1978 Effective public relations / | GS-C 659.2 C826 1978 Effective public relations / |
Includes bibliographical references and index.
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