Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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Material type: Text

TextPublication details: New York : McGraw- Hill Book Company, 2006.Edition: 4th editionDescription: 708 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	GS-C 658.8 Z37 2006 (Browse shelf(Opens below))	Available	PSAU34759

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Previous	GS-C 658.8 Sc62 1995 Marketing : contemporary concepts and practices /	GS-C 658.8 T83 1987 Marketing research /	GS-C 658.8 T83 1987 Marketing research /	GS-C 658.8 Z37 2006 Services marketing : integrating customer focus across the firm /	GS-C 658.84 C375 2005 International marketing /	GS-C 659.1 B387 2004 Advertising and promotions : an integrated marketing communications perspective /	GS-C 659.2 C826 1969 Effective public relations /	Next

Includes index.

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