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Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.
Material type:
TextPublication details: New Jersey : Prentice Hall, Englewood Cliffs, 1995.Edition: 6th editionDescription: 762 pages : illustrations ; 28 cmISBN: - 0205156029
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | PSAU OLM Circulation/Reserved | GS-C 658.8 Sc62 1995 (Browse shelf(Opens below)) | Available | PSAU31466 |
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| GS-C 658.8 K848 2001 Principles of marketing / | GS-C 658.8 L221 1993 Marketing management / | GS-C 658.8 P935 2005 Principles of marketing : an asian perspective / | GS-C 658.8 Sc62 1995 Marketing : contemporary concepts and practices / | GS-C 658.8 T83 1987 Marketing research / | GS-C 658.8 T83 1987 Marketing research / | GS-C 658.8 Z37 2006 Services marketing : integrating customer focus across the firm / |
Includes index.
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