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Marketing management, analysis, planning and control.
Material type:
TextPublication details: New Jersey : Prentice Hall, Englewood Cliffs, 1980.Edition: 4th editionDescription: 722 pages ; 23 cmISBN: - 0135579759
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | PSAU OLM Circulation/Reserved | GS-C 658.8 K848 1980 (Browse shelf(Opens below)) | Available | PSAU31038 |
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| GS-C 658.7 P971 1991 Purchasing : principles and applications / | GS-C 658.8 Ev15 2007 Marketing, 10e : marketing in the 21st century / | GS-C 658.8 Ev859 1984 Essentials of marketing / | GS-C 658.8 K848 1980 Marketing management, analysis, planning and control. | GS-C 658.8 K848 1994 Principles of marketing / | GS-C 658.8 K848 1994 Principles of marketing / | GS-C 658.8 K848 2000 Marketing management / |
Includes bibliographical references and index.
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