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Essentials of marketing / Joel R. Evans, Barry Berman.
Material type:
TextPublication details: New York : McMillan Publishing Company, c1984.Description: XX1, 538 pages : illustrations ; 25 cmISBN: - 002334590X
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | PSAU OLM Circulation/Reserved | GS-C 658.8 Ev859 1984 (Browse shelf(Opens below)) | 2 | Available | PSAU25038 |
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| GS-C 658.7 P971 1991 Purchasing : principles and applications / | GS-C 658.7 P971 1991 Purchasing : principles and applications / | GS-C 658.8 Ev15 2007 Marketing, 10e : marketing in the 21st century / | GS-C 658.8 Ev859 1984 Essentials of marketing / | GS-C 658.8 K848 1980 Marketing management, analysis, planning and control. | GS-C 658.8 K848 1994 Principles of marketing / | GS-C 658.8 K848 1994 Principles of marketing / |
Includes bibliographical references and index.
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