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Principles of contemporary marketing / David L. Kurtz.

By: Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2013.Edition: 15th editionDescription: 780 pages : illustrations ; 25ISBN:
  • 9789814392822
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Holdings
Item type Current library Call number Status Barcode
Books PSAU OLM Circulation/Reserved GS-R 658.8 K967 2013 (Browse shelf(Opens below)) Available GS003
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GS-R 658.72 B478 2010 Purchasing and supply chain management / GS-R 658.8 F34 2013 Marketing / GS-R 658.8 K87 2013 Principles of marketing / GS-R 658.8 K967 2013 Principles of contemporary marketing / GS-R 658.8 R165 2013 Marketing management / GS-R 658.802 M93 2013 Strategic marketing management / GS-R 658.8342 H867 2013 Consumer behavior in the 21st century /

Includes index.

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