Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type:
- 0073529826 (alk. paper)
- 9780073529820 (alk. paper)
- 658.8/1 22
- HF5415.13 .M352324 2008
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Books | PSAU OLM Circulation/Reserved | C 658.81 M917 2008 (Browse shelf(Opens below)) | Available | PSAU37510 |
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C 658.8 St7 1994 Fundamentals of marketing / | C 658.802 K49 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | C 658.802 M81 2019 Global marketing & advertising : understanding cultural paradoxes / | C 658.81 M917 2008 Marketing management : a strategic decision-making approach / | C 658.812 G87 1998 Outrageous! : unforgettable service--guilt-free selling / | C 658.827 M42 2010 The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / | C 658.83 G82 1978 Research for marketing decisions / |
Includes index.
Previous ed. entered under title.
Includes bibliographical references and index.
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