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Marketing management: knowledge and skills J. Paul Peter, James H. Donnely, Jr.

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Material type: Text

TextPublication details: Boston McGraw- Hill c2000Edition: 6th editionDescription: xx, 876 pages illustrations 28 cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	C 658.8 P441 2000 (Browse shelf(Opens below))	Available	PSAU36241

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Previous	C 658.8 M34 2015 Marketing basics.	C 658.8 M341 1985 Marketing essentials	C 658.8 M871 1993 Consumer behavior	C 658.8 P441 2000 Marketing management: knowledge and skills	C 658.8 P47 2013 Marketing management : knowledge and skills /	C 658.8 P541 1968 Marketing principles and methods	C 658.8 P97 1979 Agricultural marketing : systems, coordination, cash, and futures prices /	Next

Includes index

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