Pampanga State Agricultural University

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Linguistic landscape: The Signs and Symbols used in Supermarkets [manuscript] / Naethan Louie P. Dizon.

By: Contributor(s): Material type: TextTextPublication details: Magalang, Pampanga : Pampanga State Agricultural University, April 2022.Description: 64 leaves ; 28 cm. + 1 computer disc (4 3/4 in.)
Contents:
The COVID-19 pandemic caused an increase of signages in different establishments to inform the public about updates in health protocols. These establishments include supermarkets where people buy their necessities. The study took place in the three supermarkets in Pampanga to identify the dominant language used in the posted signages, to see if the appropriate colors, symbols, and fonts were used, and to find out the respondents' attitudes towards the signs. The results showed that supermarket 1 had the greatest number of posted signages and the dominant language in all of the signs is English. In addition, it was shown that red stands out among the colors used in the signs as well as proper symbols and appropriate fonts were used. Furthermore, the attitudes of the respondents towards the signs show positive results in visibility and compliance rates except for informational signs where it was concluded that further improvement on its visibility was needed. It is recommended for business owners to increase the striking factors of the signs by adding colors, icons, images, or symbols to making them more visually appealing.
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Item type Current library Call number Status Barcode
Theses PSAU OLM Dissertation, Theses UT D62 2022 (Browse shelf(Opens below)) Not for loan UT12536

The COVID-19 pandemic caused an increase of signages in different establishments to inform the public about updates in health protocols. These establishments include supermarkets where people buy their necessities. The study took place in the three supermarkets in Pampanga to identify the dominant language used in the posted signages, to see if the appropriate colors, symbols, and fonts were used, and to find out the respondents' attitudes towards the signs. The results showed that supermarket 1 had the greatest number of posted signages and the dominant language in all of the signs is English. In addition, it was shown that red stands out among the colors used in the signs as well as proper symbols and appropriate fonts were used. Furthermore, the attitudes of the respondents towards the signs show positive results in visibility and compliance rates except for informational signs where it was concluded that further improvement on its visibility was needed. It is recommended for business owners to increase the striking factors of the signs by adding colors, icons, images, or symbols to making them more visually appealing.

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