The study was conducted to analyze the marketing analysis of backyard rabbitry in Magalang, Pampanga. Specifically, the study aimed to: 1) determine the sociodemographic characteristics of the respondents; 2) identify the marketing and management practices; 3) analyze the profitability of the backyard rabbitry by using cost and retum analysis; 4) identify the problems/constraints encountered by the respondents; and 5) recommend possible solutions to the identified problems. The study shall end with policy implications and recommendations. Total enumeration was used in identifying the total respondents who have engaged in backyard rabbitry in Magalang, Pampanga. A total of 18 respondents was identified in the study. The target respondents in this study were rabbit raisers. Majority of the respondents are between the age of 31 to 40, majority were male, married and the highest educational attainment is college graduate, and most of them have other jobs aside from being a backyard rabbit raiser. As to marketing practices, most of the respondents sell their commodity mostly to individual buyers and some of the respondents sold their rabbits as a pair. Only one of the respondents had the channel of distribution to a restaurant in Korean Town Friendship in Balibago, Angeles City. As to management practices, most of the respondents have 1-20 does or female rabbits in their backyard, and as to the number of times their does get pregnant in a year, most of the respondents answered 4 times. In terms of feeds used by the respondents, most of the respondents preferred B-Meg Integra 3000 feeds for their rabbits; in terms of forages, majority of the respondents used napier grass; and most of the respondents used water system or automatic drinker for their rabbits with the system made of a water gallon, host and nipple drinker. As regards the average cost and return analysis in backyard rabbitry, the average sales in rabbit meat is P607,500 and the total cost of production is P 432,950. The raiser earned a net income of P174,550 and an ROI of 40.32%, indicating that investments gain favorably to its cost. Majority of the respondents were interviewed about their problems encountered. In terms in marketing, no regular market had the highest rank and followed by lack of buyer. The respondents recommended that if there is no regular market and there is a lack of buyers, their option was to have their own rabbits for personal food consumption.