Fundamentals of marketing / Willaim J. Stanton, Michael J. Etzel, Bruce J. Walker.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, Inc, c1994.Edition: Tenth editionDescription: xxviii, 697 pages : Illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	C 658.8 St7 1994 (Browse shelf(Opens below))	Available	PSAU40962

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Previous	C 658.8 P541 1968 Marketing principles and methods	C 658.8 P97 1979 Agricultural marketing : systems, coordination, cash, and futures prices /	C 658.8 R36 1972 Rice marketing	C 658.8 St7 1994 Fundamentals of marketing /	C 658.802 K49 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	C 658.802 M81 2019 Global marketing & advertising : understanding cultural paradoxes /	C 658.81 M917 2008 Marketing management : a strategic decision-making approach /	Next

Includes bibliographical references and index.

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