Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Material type:
TextSeries: Cengage series in mass communication and journalism | Cengage series in mass communication and journalismPublisher: Stamford, CT : Cengage Learning, [2015]Publisher: ©2015Edition: Seventh editionDescription: xxi, 408 pages ; 24 cmContent type: - text
- unmediated
- volume
- 1285052072 (pbk.)
- 9781285052076 (pbk.)
- 302.2301 23
- P90 .B285 2015
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | PSAU OLM Circulation/Reserved | R 302.2301 B22 2015 (Browse shelf(Opens below)) | 1 | Available | PSAU39275 |
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| R 302.23 Is8 2016 Issues in media : selections from CQ researcher. | R 302.23 Se4 2014 Communication theories : origins, methods and uses in mass media / | R 302.23 Sp7 2013 Media effects research : a basic overview / | R 302.2301 B22 2015 Mass communication theory : foundations, ferment, and future / | R 302.2301 B49 2014 Media analysis techniques / | R 302.230721 B49 2014 Media and communication research methods : an introduction to qualitative and quantitative approaches / | R 302.3 C29 2014 Social network analysis and education : theory, methods & applications / |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
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