Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée [Author]

Material type: Text

TextPublisher: Boston, Massachusetts : Harvard Business School Publishing, 2015Publisher: c2015Description: 287 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781625274496

Subject(s):

DDC classification:

658.8/02 23

LOC classification:

HF5415.153 .K53 2015

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	C 658.802 K49 2015 (Browse shelf(Opens below))	1	Available	PSAU39310

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Previous	C 658.8 P97 1979 Agricultural marketing : systems, coordination, cash, and futures prices /	C 658.8 R36 1972 Rice marketing	C 658.8 St7 1994 Fundamentals of marketing /	C 658.802 K49 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	C 658.802 M81 2019 Global marketing & advertising : understanding cultural paradoxes /	C 658.81 M917 2008 Marketing management : a strategic decision-making approach /	C 658.812 G87 1998 Outrageous! : unforgettable service--guilt-free selling /	Next

Includes bibliographical references and index.

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